Taobao to Crack Down on Counterfeit Goods in June

At the end of May, Hangzhou-based C2C & B2C e-commerce site Taobao will begin a month-long focused cleanup of counterfeit items on its site. The crackdown will target athletic footwear, women’s footwear, handbags and leather accessories, and popular women’s and men’s bags, among other product categories, and cover brands including Nike, Adidas, Hermès, Louis Vuitton, Prada, Gucci, Dior, Chanel, and Chinese brands such as Belle, Tata, Teenmix, and Staccato.

Taobao says it will fine sellers 24 points for counterfeit products. If sellers wish to appeal the fines, they may provide evidence for their case through the Taobao Seller Center within 15 days of the ruling. Successful appeals will result in a return of the deducted points.

Alibaba Group’s B2C e-commerce site TMall recently revised a portion of the site’s regulations to require that e-commerce service providers on the site report all stores they operate to TMall using the site’s new reporting process by June 20. Information required from store operators includes stores under operation, billing models, details of service provided, and scans of their operation contracts.

As a part of the new regulations announcement, TMall reminded service providers that they will be subject to point-deduction penalties in the event that they fail to report contract services to the platform, and will be blocked from using TMall service channels for two months. Service providers who fail to report contracts to TMall for six months or longer will be barred from offering TMall services.

[Marbridge Daily]