Oscar De La Renta offers a Paperless solution!
New York, NY — We applaud Oscar de la Renta for taking up the paperless campaign and partnering with Paperless Post to create a collection of digital and paper stationery, the second in a series of collaborations with fashion houses including Kate Spade.
Paperless Post‘s in-house designers took inspiration from the runway, using fabric samples, embroideries and lace appliqués to inform the design of card stock, note paper and envelopes. A watercolor-like red and green print is drawn from a pre-fall look; a vine motif, from a columnar sheath dress shown in ODLR’s last resort collection. One design reproduces the lace pattern used in the wedding gown of de la Renta’s daughter, Eliza Bolen. [Read More on Mashable]
We wonder though, will Oscar de la Renta still print out paper invitations to his fashion show this fashion week? The amount of paper waste that exists during the worldwide fashion weeks really is a subject that needs the attention of fashion houses. After the shows the benches and floors are left littered with the paper contents of the give-away bags, the press release, and sponsor materials. What is the solution? We all love to get and read things in the moment. Fashion designers want to make sure that people read the information–which if you have ever been to fashion week you may know that it’s more suitable for running shoes than for high-heels on a practical level.
What is our solution? Mobile. With a mobile event guide, fashion brands could SMS the information into every guests phone, using the MobileMags solution. In one conveniently formatted mobile application that works on every mobile phone, guests could browse the information, be up to speed, connect to social media, download more information, or forward the App to their assistant to follow up on the fashion show.
Think about it. It’s time for the fashion industry to stand up and recognize the paper waste happening at the tradeshows, fashion weeks, and fashion exhibitions worldwide.